BRAND DESIGN MORNINGTON PENINSULA

Bold Fresh Relevant

Brand design is a critical component of branding that helps businesses establish a strong and consistent presence in the market, making it easier for customers to recognize, connect with, and trust your brand. It plays a pivotal role in shaping how a brand is perceived by its audience.

I love reenergising tired brands using strategic thinking and creative design. My aim is to WOW you. I want you to walk away with branding that looks better than you ever imagined. Something that connects emotionally, reflects what you offer and speaks to your ideal customer. Something that you can’t wait to show off!

Natalee, Brand Designer

What exactly is a brand?

According to brand expert Marty Neumeier, a brand is “a person’s gut feeling about a product, service or company.” It’s the perception people have of your offer. Are they drawn to it? Do they think positively about it? Have they even noticed it? It’s exactly these perceptions that we want to try and shape with our communications, our messaging and our visuals. When enough people arrive at the same gut feeling about your offer, you have a brand!

Can I just get a new logo?

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Absolutely! We can help you with any area of your brand from strategy, through to logo design, website and social media. Your logo is a very important part of your brand but it isn’t the brand itself. We encourage clients to do the brand strategy workshop prior to any design work being done. This can really help to clear up any confusion you may have around what your brand stands for, its personality and who your ideal customer is. This information is then incredibly valuable when it comes to designing the perfect logo.

Why is strategy important?

Without knowing it, you very likely have a strategy when you undertake most things in your day to day. Going to the supermarket with the kids? Strategy: make sure they’ve snacked before hand, keep them confined to the trolley, avoid the lolly aisle, make it quick! Your strategy helps you achieve something in a more effective and efficient way. That’s exactly why we recommend our brand strategy workshop before any design work begins. We want to be effective in our designing and efficient so no time is wasted and you can get your new brand out there pronto!

Brand Design

When redesigning an established brand, it presents a great opportunity to delve into your brand strategy, review all aspects of your visual brand, your messaging and your communication style. A brand redesign can reinvigorate an organisation and bring people together. It can reach your audience in new and more effective ways, connect on a more emotional level, provide stronger market presence and combat competitor activity. It can have far and wide reaching effects outside of simply a ‘new logo’.

BEFORE

AFTER

Brand Design Standard

Strategy Session | Mood Board | Logo Design | Brand Style Guide

The Brand Design Standard Package will take your current, uninspired brand and turn it into something you can really be proud of. We’ll start with our Brand Strategy workshop where we’ll dive into your brand purpose, positioning and personality. This can be done in person or via Zoom so there’s no drama if you aren’t local to us. From there I’ll take away all the gems we’ve uncovered and develop a mood board that I feel reflects you and your brand. The logo design is next and this includes a selection of 3 to 4 concepts based on our strategy, mood board and a design brief we’ll work through together. Once we’ve landed on a final, killer logo design we’ll pull it all together in your Brand Style Guide. This will be your bible for any decisions on your brand visuals moving forward. And we’re done! Such a fun process to work through and I’m positive you’ll enjoy it as much as I do.

A customised quote will be provided after we have a chat.

Brand Design Premium

Strategy Session | Mood Board | Logo Design | Brand Style Guide | WordPress Website 5 pages | Website Training Session

The Brand Design Premium Package will get your brand looking sharp and up online in no time! We’ll start with my Brand Strategy workshop where we’ll dive into your brand purpose, positioning and personality. This can be done in person or via Zoom so there’s no drama if you aren’t local to us. From there I’ll take away all the gems we’ve uncovered and develop a mood board that I feel reflects you and your brand. The logo design is next and this includes a selection of 3 to 4 concepts based on our strategy, mood board and a design brief we’ll work through together. Once we’ve landed on a final, killer logo design we’ll pull it all together in your Brand Style Guide. This will be your bible for any decisions on your brand visuals moving forward. We’ll then move onto your custom WordPress Website where I’ll create a gorgeous online home for your brand. This will be a powerful tool to attract customers, share offers, sell, educate, inspire and do anything your heart desires. This is your own piece of real estate online! Once we go live we’ll then do a training session with you where you’ll learn how to make basic updates and amends so you feel totally confident and in control!